advertising
with OAC
Did you
notice how the beautiful red leaf in the top
photo stands out amongst the other leaves? Advertising
with OAC will help you stand out from your competitors.
Our Readership
Well, it's simpleour
informative articles, contests and gear reviews
keep our readers coming back! With our e-zine's
active readership, our high search engine rankings,
and thousands of daily page views, placing an
ad on OAC means that your product or service
will be viewed repeatedly by your target market.
Demographics
Outdoor adventure
related activities such as backpacking, canoeing,
kayaking, adventure cycling, and camping are
on the rise. What used to be a small niche market
is now popular. People are using the internet
more and more to research these activities and
the gear that goes with them.
Branding
Face it, people
like to stick with familiar brands and one way
to make yourself memorable is by creating brand
recognition. If you have a new company or product
advertising with OAC means that you can build
your brand quickly in the Canadian outdoors
marketplace. If you have an existing brand this
can let consumers know that you have new products
or services available.
The Ability to Reach
New Customers
Because OAC often
attracts consumers who are fairly new to self-propelled
adventures, this gives you an opportunity to
introduce your product or service to new customers
who might not get exposed to your brand otherwise.
Sponsorship
The advertisers
on OAC help keep this valuable resource alive.
All advertisers can choose to be listed on the
OAC Sponsors page and announced in our discussion
forums. We also promote our sponsors at workshops,
events, and through social media.
Increase Your Search
Engine Rankings
Advertising on a
popular website such as Outdoor Adventure Canada
may also help you increase your own website's
search engine ranking.
What advertising
options are available?
Display Advertising
Banner and column
ads are available on practically every page
on the OAC website. We will help you choose
the right spot for your display ad so that you
can maximize your visibility.
Display advertising
can be purchased for periods ranging from 3
months to 1 year. If you don't have a graphic
designer on staff, our designer can design your
ad for a small fee. Display ads are enabled
on the 1st and 15th of each month.
Sponsorship Links
Sponsorship links
are available on the OAC Sponsors page. These
links are purchased for one year at a time and
include a small description of your product
or service and linking to the website of your
choice.
Holiday Gift Guide
Our Holiday Gift
Guide is designed to give your product exposure
to people when they are considering gift purchases
for their favorite outdoors people during the
holiday season. The guide will be released on
the website in mid-November 2013 and the final
deadline for advertising in the Holiday Gift
Guide is August 31, 2013.
Advertorial Articles
If you have an article
that fits in with our content you may choose
to buy advertorial space. This allows your article
to be viewed by our readership and gives you
the ability to include photos throughout and
provided contact information as well as links
at the bottom of the piece. Advertorial articles
are priced according to placement within the
site and the content must be pre-approved by
our editor. A note will appear on the article
stating that the content is an advertorial.
Please contact our
advertising team for our media kit and additional
information, via advertising@outdooradventurecanada.com.